MCJ
“Body Positivity Is a Scam” (2,447 words)
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The article “Body Positivity Is a Scam” by Amanda Mull argued that the “progressive” movements in the advertisement industry of certain brands have not been to promote body positivity. Rather, these advertisements have been catered to the feelings of the masses and are meant to drive up sales. Mull uses the Dove Campaign for Real Beauty as their main example as it started the movement through showing the Photoshop process. The reason Mull believes that this method works is because Dove is doing the exact opposite of, for example, high fashion companies. Dove has been using people of all sizes and skin tones to represent their company.